In this episode of Let’s Get Changed, we welcome Karin Campbell, Director of Brand Partnerships for the Netherlands-based chocolate company, Tony’s Chocolonely. We talk about Tony’s global efforts to build partnerships that combat child labor in the chocolate industry — including their just-announced partnership with Ben & Jerry’s. Karin gives us insight into Tony’s Open Chain initiative, their ‘5 Sourcing Principles,’ and tells us why chocolate is the perfect vehicle with which to engage customers and the public around progressive social change. Wanna customize a chocolate wrapper for your own campaign? They do that, too.
