John Kaplan has been touring Canada for 35 years riding on the back of the fundraising needs of schools and community groups. These groups get a fun way to raise their much needed funds and John gets to sell his family show at corporate rates to a market used to budgeting lower fees. Maybe this win / win business model will appeal to you.
In This Episode We Discuss:
- Understanding the old tele marketing approach to promoting fund raising shows to better understand why there are better ways to approach this market.
- Understand the apprenticeship system that can exist in magic
- What sort of show do you need to enter the fundraising market?
- Do your need to tour a show? or can you make this work for you locally?
- How to get into doing fundraising events
- What different ways are there to financially structure fundraising events
- What is the market for fundraisers?
- What are the methods that best reach this market?
- Who is your competition?
- What options to you give your clients to raise money?
- How do you create a compelling reason for your potential clients to book you.
- How to brand yourself in the fundraising market
- What do you need to bring for the event.
- What do you provide to clients to help them market and raise money
- Why testimonials are so important
- What paperwork is required & how do you manage it
- The importance of auto responders
