In this episode, Cheryl and Ernie discuss:
- Standing out from competitors
- Why personal branding is important for business
- Creating design elements for your brand
- How to create your brand the right way
Key Takeaways:
- Most business offer products that are similar to their competitors. You need to focus on your company’s identity: what makes you different. Having a brand identity means that you’ll attract the people that believe in what you believe in.
- In business, it’s important how people perceive you. You’ll never get someone on board if you don’t represent the level of success that they expect from you. How you show up is a huge part of your personal brand.
- When creating design elements for your brand, choose colors, words, textures and images that communicate the energy you want to represent. Your brand’s energy will attract the same people with the same energy.
- FIRE up your brand! Find your brand’s spark. Identify your target customer and what your Core belief is. Lastly, Establish your brand adjectives.
“Businesses who are able to clearly articulate what makes them different, or compelling or interesting, are the ones that succeed in being able to then get attention to present the features and benefits” — Ernie Harker
Connect with Ernie Harker:
Website: https://ernburn.com/
LinkedIn: https://www.linkedin.com/in/ernie-harker-a56b7624/
Get in Touch with Cheryl:
Website: www.cherylknows.com
YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg
Facebook: https://www.facebook.com/dynamiteproductionsinc
LinkedIn: https://www.linkedin.com/in/cherylknowlton/
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
