In today's episode, Heather sits down with marketing guru and head of StoryBrand, JJ Peterson, to talk all things communication, mistakes in marketing, heroes of storytelling, and refining your business to maximize customer engagement. Heather and JJ understand that marketing is a problem-solving service and are here to give all of you insight into how effective business turns into solid customer relationships. Stick around for an insightful, knowledgeable, and fun conversation, plus to hear for yourself what a delight JJ is!