On this episode we get into how to adapt your real estate career for the changing times. My guests today are Kerri Naslund-Monday, with Keller Williams, and Bill Davis, with Hinds Realty Group. Both started their real estate careers at the bottom of the Great Recession. They adapted to a tough business by becoming different. We discussing challenges they faced, marketing on social media and creating an online auction base to sell listings. Be prepared for lots of very useful advice.
Kerri: 510-409-4966 theeastbayagent.com
Bill: 510-685-9178 hindsforhomes.com/agent/bill-davis/
Intro
- Kerri: Licensed in 2006, right before the crash
- Bill: Licensed in 2010, right after the crash
Early Challenges
- Kerri: Struggling to find business, going back to the basics
- Started doing things no one else wanted to do, short sales etc.
- Bill: Building a business with no clients, no one had credit or a stable job
- Started in Lafayette, originally in car sales
Marketing
- Kerri: “Do what no one else is doing, business with come like a landslide
- Online Bidding Process and how it works
- Pros and cons of online bidding
- Different markets
- Bill: Heavy on referrals, focus on keeping connections
- Different advertising platforms, different age groups
- Social media marketing
Getting to Know a Neighborhood
- Area specific. Start by checking in with local markets, shops and store owners
- Drive/ walk around the neighborhood, talk to current residents
- Get a hotel room and do a commute from that neighborhood
Contact Info/ Wrap Up
