On today's episode, Dr. Mark Costes sits down with Lilly Larsen live from Thrive Live 2026 in Vegas to talk about how she has carved out a unique, relationship-driven role as a Henry Schein field sales consultant. Lilly shares how she entered dental from a non-clinical background, leaned into her marketing experience, and built a business-minded approach that goes far beyond supplies and equipment.
She discusses the importance of live events, community building, strategic partnerships, and helping dentists have bigger conversations about their practices, goals, and growth. Dr. Costes and Lilly also explore her origin story, the influence of her father's entrepreneurial career shift, her time as a collegiate swimmer, and how discipline, discomfort, and competitiveness shaped her professional path. Lilly also explains how she is setting boundaries, creating better systems, and focusing more deeply on startup practices, acquisitions, and doctors who want a true consultant rather than a transactional sales rep.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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