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This week we speak with author, award-winning coach and PR guru, Natalie Trice.

Over her 23 year career, Natalie has worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs. MS&L, Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and the Talented Ladies Club were just some of the brands she had the privilege to work with and represent.

We discuss with Natalie what PR means to her, what are some of the challenges you could expect to face working in PR and common mistakes she has seen in the PR world. We also discuss the standout campaigns she has been involved with and she has seen with other companies.

If you are interested in PR and want advise from a real expert in the PR world then this is definitely the episode for you.