Listen in as we discuss a topic once seen as an unachievable Holy Grail. Our panel of industry leaders converse about addressable advertising's ability to target TV/video audiences more finely in data-driven addressable environments and how it is rapidly approaching economically attractive scale and technically dependable execution. We discuss the state of addressability with sellers at the forefront with a stellar panel moderated by Matrix's own Brenda Hetrick and joined by Kim Kelleher (President, Advertising Sales & Partnerships, AMC Networks), Gina Mingioni (SVP Strategy & Operations, Comcast), and Kelly Abcarian (General Manager, Nielsen Advanced Video Advertising Group, Nielsen).
