Listen in as Matrix's CEO Mark Gorman and CRO Brenda Hetrick talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad operations - the good, the bad, and the ugly. More specifically hear how today's tech companies are innovating to move the needle on reducing the friction between the buy and sell side when it comes to media advertising. Additionally, the trio gets candid on combining linear and digital to serve audience and reach effectively and the industry's evolution to omnichannel buying and what that means for existing and future workflows.
