In this episode of The Maverick Paradox Podcast, Judith talks with Alan Rae about how marketing and leadership is the same thing. Alan also discusses the need for effectualisation in marketing.
Dr Alan Rae is the Chairman of his family horticultural business and a business mentor for entrepreneurs. Alan teaches entrepreneurial marketing at the Southampton University Business School.
Judith's website is maverickparadox.com, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.
She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders