He started working heavy equipment as a kid, built a side hustle in college just to pay for a dirt bike shop, and turned it into a nationwide manufacturing company. In this episode, Roggen Frick, co-owner of Bear Ironworks, shares how he built a family-run, American-made construction equipment brand that ships across the country—and what it really takes to grow and manage a lean, efficient business.
In this conversation, Adrienne sits down with Roggen Frick, vice president and co-owner of Bear Ironworks, a Colorado-based manufacturer of rock screens, snow pushers, tracking pads, and other excavation and construction equipment—sold primarily through e-commerce and shipped nationwide.
Roggen shares how growing up in the construction world, operating equipment from a young age, and learning to weld alongside his dad laid the foundation for his future as both an operator and entrepreneur. He talks about starting Bear Ironworks as a side business in college just to fund his dirt bike hobby, shutting it down to finish school, then relaunching it with his dad in the middle of COVID and scaling it into a full manufacturing operation.
He breaks down how they went from “one-off custom orders” to a true manufacturing system with inventory, logistics, and online marketing, and how he manages a Colorado factory while living in South Carolina. Roggen also opens up about challenges with being a young leader in a seasoned industry, navigating inflation and rising costs, and using lean principles and data to create efficiency so he can afford to provide solid wages and benefits for his team.
It’s a story of family, grit, and building something real and tangible—one piece of steel at a time.
“I’m not the expert in the situation—I’m just the director of the chaos trying to make something happen.”
