🎙️ In this episode, our two hosts – one a pragmatic marketing strategist, the other a creative-minded psychologist with a deep sense of empathy – break down the phenomenon of fake authenticity in brand communication. Why is “being real” such a powerful selling point today? Where is the line between honesty and manipulation? And is it still possible to build trust without falling into the trap of performative “realness”?
đź’ˇ We explore:
👥 This isn’t just trend analysis – it’s a real conversation about ethics and emotions that shape buying behavior, both conscious and subconscious.
