Horacio spoke with Adam Jason, an Alternative Asset Manager at the Legacy Group. Legacy’s largest holding is the Green Coffee Company. Green Coffee is the largest coffee producer in Colombia. By 2026, Adam aims to have the company responsible for providing 1% of the global coffee supply. In this episode, we talk about Green Coffee’s growth strategy, distilling alcohol from coffee byproducts, and Green Coffee’s current fund round.
Discussion topics include:
Being the largest coffee producer in Colombia
Creating a business for acquisition or IPO
The fragmentation of coffee producers in Colombia
The competitive advantage of investing at the middle level
Lifestyle components involved with hands-on investments
Working towards producing 1% of the global coffee supply
Creating alcohol from coffee byproducts
Transitioning from selling green coffee beans to roasted beans
Keeping costs low in operations while acquiring more assets
2:00 Origins of Green Coffee Company
5:00 Investing in Colombian Coffee
8:00 Acquiring land
13:20 Investing in alternative assets
16:00 Coffee markets
18:10 Series C Funding Round
20:25 Creating alcohol from coffee byproducts
25:12 Using technology in coffee production
33:30 Monthly expenses
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