Horacio spoke with Max Album, the Chief of Staff at Blockbar. In this episode, Max talks about how blockchain technology safeguards against fraudulent wine and spirit products. He also deep-dives into how brands use NFTs to leverage customer relationships. Max also talks about the relationships Blockbar has cultivated with luxury brands, limited-run offerings of tequila and cognac, and how the platform strives to serve its customers.
Discussion topics include:
Advantages that using blockchain has for wines and spirits
Using the Blockbar platform with cryptocurrency or traditional payments
Collaborating with Monkey Shoulder Whisky and the Bored Ape Yacht Club
Solving problems with blockchain technology
Bottle traits looked at by Blockbar
Utility and brand experiences for buyers
The luxury tequila market
Pricing at manufacturer’s suggested retail price
Brands investing back into their customer experiences
Future plans including a collaboration with Usher and Remy Martin
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