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Meredith Marks is a reality TV star with massive visibility. So when she opened a store on Main Street in Park City, expectations were high. But walking in told a very different story. Cheap Amazon-style lights taped to the windows. A store barely open during peak ski season. And a plan to sell caviar in a space smaller than a shipping container. This isn’t hate — it’s an observation. Reality TV fame creates attention, not execution. And watching a celebrity step into business without infrastructure is where things get uncomfortable. Meredith is entertaining. She’s fun to watch. But this store showed the gap between being famous and running a real business.