In a sea full of social media platforms, how do you choose the right one for you? Once you choose a platform, how do you establish a community? Join us in an overview of the major social media platforms as we reveal our best social media navigation tips. And as a bonus, we’ll address how to maintain a healthy “writing/life” balance while you are juggling social media marketing.SHOW NOTES:The Power of Social Media for Authors and Writers
- How has social media has transformed the role of the writer/author?
- Benefits of using platforms to build your audience and establish your brand
How do you choose which Social Media Platform is right for you and your brand?
- Overview of each (Instagram, Facebook, Twitter, Threads, TikTok)
- Demographics
Building a Social Media Community – It’s not all about followers, it’s about engagement
- How do you build a community?
- Interacting with followers
- Supporting other writers and authors in the community
Content ideas – How to use social media to market you and your book/work?
- Content buckets
- Varying your posts
Tools (APPS) to Make your Social Media Shine
- Canva: Design, Photo & Video
- InStories: Reels and Story Maker
- Scrl: Photo Collage Maker
- RePost: For Posts, Stories
How does one maintain a healthy “writing/life” balance on social media?
- Set boundaries (time limits)
- Consistently of posts
- Take “mental” breaks
- Remain professional in a world of trolls and negative comments
SOURCES & LINKS:
Launch Pad: Countdown to Marketing Your Book, ED. Mary Helen Sheriff and Grace SammonMary Helen Sheriff, author marketing coach,
https://maryhelensheriff.com/marketing/Follow @maryhelensheriff on InstagramWe Grow Media, Dan Blank
https://wegrowmedia.com/follow @danblank on InstagramJenn Hanson dePaula @JennBookMarketing on Tik Tok or @mixtusmedia on InstagramShelby Leigh @shelbybookmarketing on Tik Tok or @writers.poets on InstagramJane Friedman
https://janefriedman.com/Social Media Today
https://www.socialmediatoday.com/Reedsy
https://reedsy.com/Hootsuite
https://www.hootsuite.com/Canva
https://www.canva.comDO NOW:Study the social media platforms you feel are a right fit for you. Choose one or two to start out. Find accounts that you’d like to model your account after. Follow these accounts. Interact with people. Start engaging. Once you feel you are comfortable with one platform, repeat the same process with another.Authors Talking Bookish
https://www.authorstalkingbookish.comHope Gibbs, author of
Where the Grass Grows Blue https://www.authorhopegibbs.com/Donna Norman-Carbone, author of
All That is Sacred https://www.donnanormancarbone.com
