In today’s competitive and rapidly evolving market, investing in your workforce is no longer optional—it’s essential. In this powerful Ignite Spark session, Barry Moore, CEO of the Better Business Bureau Serving Central VA will make a compelling case for why businesses should prioritize literacy and education initiatives within their organizations. From boosting productivity to improving morale, literacy isn't just a personal benefit—it’s a strategic business advantage. Barry will explore how supporting employee learning creates a more skilled, adaptable, and engaged workforce that drives long-term success.
Drawing from real-world examples and leadership experience, Barry will highlight how companies that offer training programs, mentorship opportunities, and access to educational resources not only increase retention but also cultivate a culture of lifelong learning. He’ll share practical strategies for implementing these initiatives at any scale—whether it's basic skills development, digital literacy workshops, or continuing education partnerships.
This talk is a wake-up call for business leaders: when you invest in your people, you invest in your future. Barry’s insights will leave attendees inspired to reimagine their workplaces as learning environments where every employee, regardless of role or background, is empowered to grow, contribute, and lead.