Host Steve Alexander sits down with returning guest Matt Rosner to explore what it takes to build a successful specialty eyecare practice. The conversation centers on Matt’s Five P’s framework: Passion, Prevalence, Pain, Protocol, and Profit, offering practical guidance on choosing the right specialty, aligning it with patient needs, and building systems that support long-term growth and sustainability.
Episode Breakdown 00:00 Introduction and Welcome 00:26 What It Takes to Start a Specialty Practice 02:40 Introducing the Five P’s Framework 02:46 Passion and Choosing the Right Focus 04:44 Understanding Prevalence and Market Demand 08:36 Identifying Patient Pain Points 11:58 Building Effective Protocols 20:25 Making Specialty Care Profitable 28:05 Final Thoughts and How to Connect with Matt
