Listen to Jamerican Keisha Fullerton — originally from New York and now living in Atlanta, Georgia — share about working and running her business during the Covid-19 pandemic. Her parents are from the island of Jamaica. She is a designer and owner of her own apparel collection, Raiment. Keisha shares about pivoting to create fashionable and durable masks during the Covid-19 pandemic. I bought over a dozen masks from Keisha for me and my mom after seeing my sister post on Instagram about buying beautiful masks from a Black-owned, woman-owned business online. Keisha shares about her dad sadly losing a neighbor of 30-years to Covid-19.
Keisha also shares about how making masks “was a way for me to still feel creative, and sure enough, as you know, I got into the whole Instagram story thing. Like, okay, let me show me making my masks, just to give content, you know, like this is what I'm doing during the pandemic. People were doing home renovations. I was also doing that. But, then, I was also working on my business. So, I put it on Instagram. Friends started seeing it. Then, your sister shared with you. You ordered, you know, and it just started going from there, and before I know it I had stores. My store started ordering something from me, from my work-work. Personally, I try not to merge the two, but they wanted some, and I tell you my mom was helping me cut orders, something like, ‘Hey, we need 100 by next week.’ So, I'm, on top of that I'm still working, I'm still working, you know, with my regular 9 to 5. So, I’m up ‘til 3:00 o'clock in the morning. As soon as I signed off the computer at work, I was like, okay, I'm at the machine. I had my mom cutting fabric to kind of help me…”
“I tell you, literally over night, the orders just kept coming… And thank God for, you know, Instagram. I’m telling you, social media, man. Social media can either make or or break a business, especially if you use correctly.” Keisha recalls.
Check out her beautiful masks on https://www.houseofraiment.com
