Most executives don’t put the word "joy" in their personal brand statement.
John Goss does!
As President of Sally Beauty, a global brand with over 2,400 stores in the US and Canada, John has built his career around the idea that joy and culture aren’t separate from results - it produces them.
In this conversation, we talked about what it really means to lead with joy. Not as a feel-good concept, but as a deliberate strategy. Joy attracts the right people, builds real trust, and drives everything else.
We also got into the stuff that doesn't always make it into leadership conversations:
