Your doctor's schedule is full. So why doesn't the practice feel like it's growing?
This is one of the most common and most frustrating places a practice can get stuck. Everything looks fine on the surface. Phones are ringing, the chair is busy, patients are coming in. But underneath that, hygiene is quietly struggling.
Growth that should be happening... isn't.
We get into why hygiene is the part of the practice that makes or breaks everything else, and why the usual fix of "just hire another hygienist" misses the point more often than not.
Here's what we get into:
You can't build a healthy practice on top of a hygiene department that's running on fumes. When things feel unstable back there, recruiting harder isn't always the answer.
If your hygiene department feels like it's held together with good intentions and crossed fingers, this one's for you.