This is a special episode of Business Unmuted, recorded live in the Sunderland dealership of our sponsor, Vertu Motors BMW.
Sport is big business both in the UK and around the world - worth trillions to the global economy. Being such an important and high profile sector comes with a responsibility to its customers, fans and the communities which provide unwavering support to make their business viable.
Graham Robb is joined by Jamie Wright, Managing Director of Sunderland AFC's Foundation of Light; Paul Blake, MD of Newcastle Eagles, Britain's most successful basketball team; Robert Forrester, the CEO of Vertu Motors plc, which sponsors and supports teams in a wide range of sports, from professional to grassroots level.
There is also a special bonus interview with Justina Williams, owner of the EXCELR8 motorsport sport team, who touches upon the importance of delivering results to sponsors and growing female representation on the racetrack.
