This is a very special episode of Catalyst, one that offers privileged access to information that was not revealed on one of Netflix's most popular shows.
Owning Manhattan is a reality TV series about SERHANT., one of the fastest-growing real estate brands on the planet. Season 2 dropped on December 5, 2025, and within days reached Netflix’s global top-10 list.
SERHANT. is a Camber Creek portfolio company combining media and technology to drive sales. At first glance, it’s not obvious why a venture capital firm would invest in a company that is the focus of a reality TV show. But SERHANT.’s founder Ryan Serhant explains better than anyone why this makes perfect sense.
Most people think a widget—it could be a Corvette, or a toothbrush, even a house—is the product. But for Ryan and his team, attention is the product. Earn people’s focus. Let them in on who you are and what you’re building—and everything, including, potentially, their next home purchase, will flow from that.
Camber Creek General Partner Jeffrey Berman led the investment in SERHANT. and is the catalyst for the cliffhanger that ends season 2. He sat down with Ryan in late December to talk about the show, how very real some of those reality TV moments are, and SERHANT.’s future.
Should we prepare for Owning Madrid? Or Owning Dubai perhaps?
