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Welcome to the Consumer Rundown, your destination for the people, companies and trends transforming today's consumer markets.

On today's premier episode we talk to Will Nitze, the founder of IQBar. We learn how Will launched a nutrition bar that's good for your body and for your brain, how he leveraged his school network to fundraise, and his long term vision for IQBar.

Whether you’re a CPG enthusiast, an aspiring entrepreneur or a seasoned investor, tune in to learn about how Will and IQBar is transforming brain and body nutrition.

Please subscribe and visit our website at consumerrundown.com.