In this week’s episode, John and Bryan sit down and share their tips and tricks for Loan Originators navigating the new year – and the new market.
Bryan begins, by pointing out that we are already starting to see a significant increase in interest rates. And though this may deter individuals who have remained on the fence as far as buying – you can be sure that agents are going to continue to sell homes.
John adds that now is the time to focus your activities on building your referral relationships. For this, he suggests becoming actively involved in networking groups and taking the time to talk to your current referral partners regularly.
We know refis are decreasing. And with the significant increase of realtors in the market nationwide – competition is only getting greater. You must find what sets you apart from the rest.
Bryan shares a Pro Tip: Print out a list of agents – both buyer and listing – for everyone you have worked with in the past 2 years and find the referral source. If you see a name that you haven’t heard from in a while, you can assume they’ve likely moved on. Look again at the past 6 months for any new names that you don’t recognize. This will show you the new relationships you’ve built. This is a great way to see tangible results of your relationship activities – both of what’s working, and what isn’t.
Bryan adds that LOs must take the time to educate themselves. He says that LOs must be aware of what is going on in the market and what this means for their clients, so they can provide these answers when they are inevitably asked these questions. He goes on to suggest that LOs should consider teaching a class or creating informational posts to share on social media. This, he says, it how you provide value and become a resource for all. And ultimately, how you set yourself apart.
Lastly, Bryan reminds LOs not to be discouraged. If you continue to focus on these activities that drive your business, rather than relay on the market to do the work for you – you need not be worried about changes in the market.
Measure your wins and losses from revenue generated activities, continue to track your pre-quals and your numbers, and you are sure to be set for a successful 2022.
Your co-hosts are Bryan Lovell, National Director of Business Growth at VanDyk Mortgage, and John Jones, Florida Regional Manager at VanDyk Mortgage. Bringing you the latest insights into the home industry! This Podcast is for Brokers, Lender, Realtors, Clients, and those who want to create homebuying success.
Check us out on social media:
• Facebook: www.facebook.com/Contacts2Contracts
• Website: ctcpodcast.co
Bryan Lovell:
• Personal Facebook: www.facebook.com/bryan.lovell.56
• Linkedin: www.linkedin.com/in/bryanlovellteam
John Jones:
• Personal Facebook: www.facebook.com/johnjonescb
• Linkedin: www.linkedin.com/in/johnjonesvandykmortgage/
Disclaimer:
This podcast is sponsored by VanDyk Mortgage Corporation NMLS# 3035 | nmlsconsumeraccess.org | Equal Housing Lender | VanDykMortgage.com | 2449 Camelot Ct. SE, Grand Rapids, MI 49546 | 888-482-6395
