In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry.
Chapters
00:00 - Introduction and The Story Behind the Name
13:25 - From Sales to Marketing to Video Production
16:03 - The Importance of Integrating Video into Marketing Strategies
21:44 - Making Video a Priority in Marketing Campaigns
29:00 - Building Relationships and Working with Legacy Brands
29:29 - Cold Outreach and Building Partnerships
48:28 - Saying No and Aligning with Client Goals
54:52 - Testing and Experimentation in Video Marketing
01:00:24 - Balancing Resources and Time
01:03:37 - The Importance of Networking and Outreach
01:04:23 - The Limitations of Referrals
01:05:43 - Building Genuine Connections and Multiple Touchpoints
01:11:04 - Creative Approaches to Outreach
01:17:39 - Being Proactive and Taking Risks
01:23:27 - Introducing Canada Film Equipment
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️
Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
