Jo’s career has spanned far and wide across the hairdressing industry. Starting as a hairdresser, Jo progressed into a state education role with Redken and then progressed to National Education Manager, moving from Melbourne to Sydney. Her career with Redken progressed to the National Sales Manager role. Post Redken, her career took a different direction managing a NSW wholesaler hairdressing business then joined Wella Australia as the General Manager of the Kadus Cosmetics brand. With the purchase of Delva by Wella Jo regained a new position of National Sales and Marketing Manager foor the Delva/Kadus division. Progressing in the Wella family, Jo became National Marketing Manager for the Wella FMCG division and then her remaining time at Wella was spent as National Marketing Manager Wella Professional.
Jo created her own consulting business post Wella, consulting in the print, beauty and hair industries. Lecturing at university also became her passion. An opportunity to consult for De Lorenzo as their National Marketing Manager was a six month contract and INSTYLE contacted Jo to run their business. In 2020, INSTYLE was bought by the Intermedia Group and the rest is history with her new role in the organisation starting in June 2001. Jo has been part of the team that developed and expanded the INSTYLE portfolio into a digital magazine, launched Styleicons, Styleicons Education (no longer available), Estetica magazine (distributor only, no longer available) social media campaigns and then Hair Festival. What’s next for Jo? Who knows!
