In 1997 The Notorious B.I.G. was shot and killed on my birthday. I was devastated. I love his music. That point in the story has nothing to do with this article though, but Biggie's lyrics are a great segue into a valuable lesson on making connections. On any platform, for that matter. If you need the cliff notes, just listen to Big Poppa, and if you're still failing to make the connection after that, skip ahead to the second verse. "Who's he attracting with that line? What's your name, what's your sign?" Why? Because the guy Biggie is referring to is starting to sound like everyone who thinks they're prospecting. Like a fool who's about to get schooled by someone with some real game. I use that analogy for one reason because when it comes to prospecting, I believe that in the year 2020, we need to pursue our prospective clients. For real...like Biggie Smalls,
"ax you what your interests are? Who you be with? Things that make you smile, what numbers to dial?"
