Creators everywhere are experiencing the same strange problem: subscribers aren’t getting notifications, impressions are dropping even with consistent uploads, and videos are quietly disappearing from recommendations. In this episode, we dive into why YouTube feels “severed” right now — and why the world of Severance is the perfect metaphor for understanding what’s happening.
Just like Lumon Industries, the YouTube algorithm has become a system with hidden rules, secret floors, and decisions happening in the shadows. Creators keep doing the work — showing up, posting consistently, improving their craft — while the system quietly decides which audience members actually see it. Viewers think their favorite creators disappeared, creators think their audience stopped caring, and in reality, the “innie” and “outie” halves of the platform barely communicate anymore.
This episode breaks down: • Why subscribers don’t receive notifications even when they want them • How consistent creators get penalized instead of rewarded • Why impressions collapse despite doing everything “right” • How videos vanish from recommendations with no explanation • Why the algorithm feels confused, unpredictable, and overwhelmed • How Severance perfectly mirrors the emotional experience of modern creators • Why this isn’t your fault — and how to stay creative in a broken system
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