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Nadine was born in Britain – she actually did some of her growing up in Herefordshire where I lived before I moved up here to Shropshire. She now lives in Mexico City. She moved there to escape the credit crunch and works in marketing. Her forte and primary love is writing content and copywriting for companies that are ready to upscale their online presence.I found Nadine by accident – is there any such thing? I was hunting for my tribe, and for people with skills I don’t have but need who could maybe help me, or who I might outsource to and work with. I hit a LinkedIn site and saw this women talking about “feral” in terms of marketing. Instantly intriguing! That was it, I had to go find out more.And it’s been so worth it! Nadine knows her stuff and, even more importantly, she can explain it in layman’s terms so the uninitiated can grasp it and know whether it’s something they need or not.Add in that Nadine is such good fun, lovely quirky sense of humour, and not always needing to solemn when she needs to be serious. I really value that.And Nadine shares her home with her cats, Avocado and Toast, who are sometimes cheering her on, but mostly napping. Of course! They’re cats!Our conversation ranged through all sorts of subjects around marketing – what it is, what it does, what its for and how it affects business, and business people, how it can become a good tool … or even a restrictive box when used badly.Enjoy – and if you need someone to help you with all forms of marketing, give Nadine a call. You can find Nadine at –Her articles for ghost-writers who want a byline on https://writewiser.co.uk/blogOn LinkedIn every day: https://www.linkedin.com/in/nadineheir/You can say hello on TikTok! https://www.tiktok.com/@nadineheir/And – most importantly – I now realise there is a reason for me to get on TikTok! Avocado and Toast also have their own TikTok site! Well, that settles it! I’ll have to get there 😊TikTok: https://www.tiktok.com/@avocadotoastcatsNever miss an episode! Subscribe to Badass Wisdom and Power-Full Women.