My Power-Full Woman this time is Rita Mendes, an amazing marketing lady who lives in Lisbon, Portugal.Rita is a woman on a mission: to bring the human and authentic side to marketing – just precisely what I was looking for a few months back. I needed help with marketing but what I was finding didn’t fit my drivers at all.Then I saw this little video on LinkedIn – this young woman talking about marketing from the heart, from what drives you to do your business, not from money-profit motives.Rita founded Heartentic to do just that, to do marketing from the Heart. She believes that people buy WHY you do something, what you love, your values, not the thing that you do.So we talked. She told me, that's why you need to share your purpose with the world – so you can build your tribe of people that believe in the same things you believe. Because if not, you're just one more brand out there in the market. Generic doesn’t spin, but you do.That really struck me. I buy because I like the person doing the selling, because I feel a connection with them, because they inspire me. I’ll bet you do too.Rita talks about her WHY, what drives her, how she started Heartentic, what it’s about. And what she’s about because, as she says, we want to know Rita.So, if you are ready to humanise your marketing, give Rita a call. It's time to attract your ideal audience by being yourself, and saying goodbye to just being one more brand out there. Contact Rita through …LinkedIn linkedin.com/in/rita-m-mendesOr emailrita.moraismendes@gmail.com And never miss an episode! Subscribe to the Badass Wisdom podcast and Power-Full Women
