Zetland has been one of the most prominent reader-funded digital publishers in Europe. In the past few years, they’ve successfully exported their model from the home market of Denmark to Finland and Norway by launching sibling publications Uusi Juttu and Demo respectively.
Zetland’s co-founder and international director Jakob Moll joins The Fix’s senior editor Anton Protsiuk to discuss their international expansion. They talk about Uusi Juttu’s success, Demo’s promising start, the plan to launch in Germany, and thoughts about expansion across and beyond Europe. Plus, where AI helps in global growth and what other publishers can learn from Zetland’s experience.
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Music and background sounds: Pixabay
