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In this episode of the Herohub podcast, we sit down with Herohub founder and industry veteran Jared Burt. Jared shares his journey from running a family-owned powersports dealership in Idaho to becoming a pioneer in dealership training and technology as he built the tools he wishes he had.

He also discusses the unique challenges of growing a dealership, the importance of customer relationships, and how traditional training methods fall short. Jared introduces his latest innovations—DealerHero Bootcamps and the Virtual Sales Coach powered by Dealer AI—which are designed to streamline employee training and deliver a better customer experience.

The conversation offers actionable insights for dealership owners and highlights how embracing the right technology can drive both efficiency and profitability.

Check out Herohub's free offerings at https://www.herohub.com/learn-connect.