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Description

Content creators making content about content creation. I love recycling.

A very rich man boasts about recreating the Squid Game games, so we get to talk smack. We try to define the word "content" and ask if good content is actually good. Then we look at how algorithms and hype cycles dictate what creators make and say. People always talk about content creation as something new and different from old-school jobs, but is it really? Plus we take a look at how other media jobs are affected by the content creator model.

The Sparknotes version? Really successful content is for stupid people. Content that doesn't do well is actually too smart and intelligent. Hot Pocket gets no views. Therefore, we are very smart. Now excuse me while I toil away at another stupid TikTok.