Have you ever been “sold” on something you didn’t need? Or have you felt exasperated after unsuccessfully trying to help someone see an important issue from your point of view? Do you have someone in your life (maybe yourself) that you can see needs inspiration to change certain behaviors but you don’t feel you have the tools to help? Or are you just wanting to make more friends? If you answered yes to any of these questions then this episode is here to help! The art of persuasion gets a bad rap because people associate it with cheap tactics used by sleazy salesmen to manipulate people out of their hard earned money. But like the “force” from Star Wars there is a light and dark side to persuasion and when used ethically the skills we’ll go over can be a great way to help anyone become more influential in a variety of daily situations whether or not their vocation is sales.