What separates successful tech adoption from software buyers’ remorse? In this episode, Dean sits down at Precision HQ with Matt Verlaque, former firefighter turned tech founder and CEO of Precision, an AI-powered dashboard that helps businesses make sense of their data and drive growth.
Together, they dig into the real reasons software implementations fail and why behavior change, not just flashy features, determines whether new tools succeed or flop. Matt shares war stories from his time as a coach, operator and accidental software entrepreneur, offering practical advice for business leaders thinking about replacing or scaling their tech.
You’ll learn how to align technology with real business outcomes, how to bring users along for the ride, and what metrics actually matter when measuring software ROI. This episode is a must-listen for anyone buying, selling or implementing technology in their business.