On this episode of Ingaged, Pam Torrey talks with Eric Brown, Director of Contractor Engagement at CertainTeed, about how smart exterior-product companies scale by prioritizing business outcomes over shiny tools. Learn how CertainTeed captures job-site feedback, vets vendors, and helps $3–10 million roofing dealers grow without losing their edge. Packed with insights for anyone tempted to buy before they build their process.