In this episode, Jamie Knight interviews Shawna Martinez, top Dallas Realtor who recently went on a 100 Listing Appointment Challenge, where she went on 101 Listing Appointments in less than 3 months! Shawna shares her unique journey into real estate, the challenges she faced, and the strategies that led to her success. Shawna discusses the importance of taking risks, the value of open houses, and the lessons learned from her 100 listing appointments challenge. She emphasizes the need for productivity over busyness, the significance of effective lead sources, and the power of long-term client engagement. Shawna also offers encouragement to agents who may be struggling, reminding them to focus on what brings them joy in their work.
Connect with Shawna: https://www.instagram.com/shawnamartinez_realtor/?hl=en
Connect with Jamie: www.Calendly.com/JamieKnight
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How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN
Takeaways
Shawna's journey into real estate was non-traditional, starting from a corporate background.
She emphasizes the importance of hiring a business coach to accelerate growth.
The 100 listing appointments challenge transformed her business and mindset.
Productivity is more important than being busy; focus on money-making activities.
Open houses can be a powerful lead source if marketed correctly.
Engaging with the community through open houses builds relationships and trust.
Long-term client engagement is crucial for sustained success in real estate.
Consistency in efforts leads to success; the compound effect is real.
Agents should focus on what brings them joy to attract the right clients.
Education and knowledge in the real estate market are essential for success.
Chapters
00:00 Introduction to Shawna Martinez
01:20 Shawna's Non-Traditional Journey into Real Estate
03:08 Taking the Leap: Going Full-Time in Real Estate
06:12 The 100 Listing Appointments Challenge
07:18 Lessons Learned from the Challenge
10:04 Productivity vs. Busyness in Real Estate
11:03 The Importance of Consistency
14:14 Open Houses: The Ultimate Lead Source
16:03 Maximizing Open House Success
17:46 The Power of Open Houses
20:46 Effective Pre-Open House Marketing Strategies
24:30 Maximizing Open House Efficiency
27:20 Long-Term Client Engagement Strategies
32:45 Overcoming Discouragement in Real Estate
