In this podcast episode, Jamie Knight interviews Courtney Benson, a TOP Dallas Texas Realtor and TikTok influencer, who shares her inspiring journey from a luxury cosmetic career to successful agent. Courtney discusses her challenges, including financial struggles and personal growth, and how she leveraged TikTok to build her brand authentically. She emphasizes the importance of mindset, community support, and effective video marketing strategies for realtors. The conversation highlights the power of authenticity in connecting with clients and overcoming obstacles in both business and personal life.
Connect with Courtney: https://www.instagram.com/courtneybensondotcom/
Follow On TikTik: https://www.tiktok.com/@courtneybensondotcom
Courtney's Website: https://www.heyitscourtneybenson.com/
BUY Courtney's BOOK On Amazon: https://www.amazon.com/Manifest-Your-Market-Abundance-Happiness/dp/B0DQTF3YYS
Hop On A CALL with Jamie: www.Calendly.com/JamieKnight
Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS
Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS
How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN
Takeaways
Courtney made a pivotal decision that changed her career path.
She transitioned from a luxury cosmetic career to real estate during tough economic times.
Authenticity on social media is key to building a personal brand.
Video marketing should focus on real estate topics to attract the right audience.
Mindset plays a crucial role in achieving success and happiness.
Community support is vital for personal and professional growth.
Consistency in messaging helps build trust with clients.
Overcoming personal challenges can lead to greater resilience in business.
It's important to let yourself feel emotions and process them.
Your narrative is yours to control, regardless of external influences.
Sound Bites
"I only talk about real estate."
"I make them happy."
"I can do this. This is good."
Chapters
00:00 Introduction to the Podcast and Guest
01:10 Courtney's Journey into Real Estate
08:51 The Rise of TikTok and Authenticity in Marketing
16:53 Building Relationships Through Social Media
23:15 The Power of Authentic Connection
25:49 Crafting Engaging Hooks for Content
29:58 Mindset and Personal Growth
35:52 Facing Life's Challenges with Resilience
39:34 Building a Supportive Community
Keywords
real estate, TikTok, marketing, mindset, authenticity, personal growth, video strategies, realtor success, community support, overcoming challenges, Real Broker Louisiana, Real Broker Texas, Courtney Benson
