In this episode, Jamie Knight interviews Kristina Smallhorn, top Realtor with over 300K followers on that platform. She has created a prospect factory that delivers in multiple ways. She shares what's important, what's working, what's not, and what she'd do if she started over today on YouTube. This episode is full of fun stories and insights. This one will keep you entertained from start to finish!
@KristinaSmallhorn @REALSOUTHAGENTS @RealtorJamieKnight
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How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN
Summary
In this podcast episode, Jamie Knight interviews Christina Smallhorn, a successful realtor and YouTube content creator. Christina shares her journey from being a hairdresser to becoming a real estate agent during the 2008 market crash. She discusses her transition to YouTube marketing, emphasizing the importance of creating engaging content and understanding one's audience. Christina provides valuable insights on lead generation, the significance of thumbnails and titles, and offers advice for struggling agents. She encourages realtors to master one social media platform and highlights the various opportunities available beyond traditional real estate sales.
Takeaways
Christina transitioned from hairdressing to real estate during a challenging market.
She emphasizes the importance of YouTube as an untapped marketing tool for realtors.
Identifying what you love in real estate is crucial for content creation.
Thumbnails and titles are key to attracting viewers on YouTube.
Simplifying your website can enhance lead generation.
There are opportunities in various niches within real estate content.
Agents should focus on mastering one social media platform.
It's possible to earn income beyond just selling houses through affiliate marketing.
Consistency and understanding your audience are vital for success on social media.
It's never too late to start leveraging YouTube for real estate marketing.
Chapters
00:00 Introduction to Christina Smallhorn
01:01 Christina's Journey into Real Estate
03:26 The Birth of a YouTube Channel
05:55 Learning from the Best: Daryl Eves
11:29 Growing a YouTube Channel
14:17 Strategies for Realtors on YouTube
20:08 Shifting Audience Demographics
22:00 The Importance of Thumbnails and Titles
24:21 Creating Value Through Content
27:10 Simplifying Lead Generation
30:25 The Importance of Hooks and Titles
31:56 Diverse Content Strategies for Realtors
35:40 Coaching and Community Support
41:29 Mastering Social Media for Success
46:08 Monetizing Content Beyond Real Estate
Keywords
real estate, YouTube marketing, Christina Smallhorn, realtor strategies, lead generation, social media, content creation, real estate tips, video marketing, online presence, Real Broker Louisiana, EXP Louisiana
