Compass Conversations host Jared Klein sits down with Sarah Desamours of Compass Miami to discuss personal branding, PR, client service, pre-construction, database strategy, Three-Phase Marketing, social media, and building a business through authenticity and consistency.
Key Takeaways
Sarah shares how her background in Montreal, marketing, finance, food, fashion, and blogging helped shape the way she built her real estate brand in Miami.
Before she had a large marketing budget, Sarah used social media, LinkedIn articles, blogs, and speaking opportunities to position herself as a market voice. Her message is to stop waiting for permission and start creating visibility.
Sarah explains that strong market knowledge helps agents answer client questions with confidence. When someone asks, “How’s the market?” she asks what part of the market they want to understand so she can give a more useful answer.
Sarah encourages agents to join groups connected to things they truly love. For her, art, BNI, travel, food, and community events have created real relationships and referral opportunities.
Sarah shares how a serious health challenge forced her to adjust her business strategy. By focusing more on virtual presentations, pre-construction, email campaigns, and social media, she was able to keep growing.
Sarah uses checklists and processes to create a stronger client experience. Her focus is on making every step smoother, clearer, and more professional.
Sarah sees Private Exclusive, Compass Coming Soon, and Active as powerful tools for sellers who want privacy, strategy, and stronger positioning. She also uses the Compass network to create opportunities for buyers.
Sarah chooses Collaborate Without Ego as the Compass Entrepreneurship Principle that stands out most. Her message is that sharing, helping, and supporting other agents creates better results for everyone.
Why This Matters
This episode shows how real estate growth can come from authenticity, visibility, systems, local knowledge, and genuine relationships. Sarah’s message is to tell your story, use the tools, serve clients well, and build a business that people can trust.
Connect with the Speakers
Host Jared Klein: https://www.compass.com/agents/jared-klein/
Sarah Desamours: https://www.compass.com/agents/sarah-desamours/
SD Group Miami: https://sdgroupmiami.com/
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