A Broken Promise: Ruto’s Betrayal of the Hustler Nation
Ruto’s rise to power in 2022 was a carefully orchestrated campaign that leveraged the digital age’s power. His message, targeting youth on platforms like TikTok and YouTube, resonated deeply with Kenyans. Promises of uplifting the ordinary citizen, dismantling political dynasties, and building a new Kenya helped him secure a narrow victory. The “Hustler Nation” vision became the cornerstone of his presidency, positioning him as a revolutionary figure fighting against impunity and patronage.
But by 2024, those promises began to feel hollow. Ruto’s Finance Bill, which imposed heavy taxes on fuel, digital transactions, and food commodities, sparked outrage. Once-enthusiastic supporters, including students who had rallied behind him, became vocal critics. What started as online enthusiasm quickly turned into fury on the streets. Protests erupted, and public sentiment shifted. The promises of reform were overshadowed by the reality of tax hikes, economic hardship, and a betrayal of the very people who had put him in power. When the government responded with violence, the mask of reform shattered.
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