“I Swear My Business Name is Original and Unique!” Is It Really?Your brand name, logo, or slogan feels completely unique to you. But is it legally distinct enough to avoid trademark infringement?What Counts as Infringement?Trademark infringement occurs when a mark is so similar to another for identical or similar goods or services that it creates "likelihood of confusion." This doesn’t mean identical—even similar-sounding or looking trademarks can be a problem if they exist in the same industry.
