Piotr Kwiatek, Ph.D., co-author of the article "Digital Natives under the Microscope: Social Media Entrepreneurial Intention and Capacity", in an interview with Jolanta Tkaczyk presents the concept of marketing generations and the idea of digital natives, and answers the question why millennials in the Middle East and North Africa (MENA) region are the most disruptive consumers, learners, and citizens.
