Summary
In this special holiday edition of Life by Design, the hosts discuss the importance of showing appreciation to tenants, investors, and team members in the real estate industry. They emphasize the value of personalized gifts, effective communication, and the law of reciprocation in building strong relationships. The conversation also highlights the significance of self-care and celebrating achievements, all while maintaining an attitude of gratitude.
Chapters
00:00 The Spirit of Giving in Real Estate
01:50 Personalized Gifts for Tenants
05:48 The Importance of Communication
07:10 Gifting to Investors and Building Relationships
09:31 Appreciating Your Team
11:56 Celebrating Yourself and Your Achievements
15:18 The Power of Gratitude and Giving
Contact Jessilyn and Brian Persson | Weekend Wealth Investments:
Transcript:
Jessilyn Persson (00:03)
Welcome to the special holiday edition of Life by Design, where we embrace the spirit of giving and reflect on the importance of showing your tenants, investors, and team how much you appreciate them. Real estate investing is a very social activity, so it's important to build strong, lasting relationships through gratitude and appreciation. So tune in as we spread some holiday cheer and commit to making a difference in our teams and beyond.
Brian Persson (00:29)
Yeah, and I mean, this is a real estate podcast. So the very first thing that we're going to talk about is our tenants, because we love our tenants, and we really want to show them how much we appreciate them living in our properties and paying rent on time and keeping care of the property. And the funny thing is that it doesn't take a whole lot to make someone feel really appreciated.
Jessilyn Persson (00:53)
Yeah, not at all. We've been gifting to our tenants for as long as I remember having tenants. we originally started by giving usually gift baskets with different things in it. And then as we got to know our tenants more, we custom. So we knew like if someone was a tea drinker, we would buy them probably a basket with specialty teas or tea mugs, or if someone really liked making a specific type of drink.
we could custom a basket of that, or if they had a little bit of a larger family, maybe it was a bunch of different kind of cookies and popcorn and treats. And then as time has gone on, we've morphed that a little bit and we still do some gift baskets, but we've shifted it a little bit more to gift cards. we like, I think we like the experience. So we'd like to do dinner, theater, movie tickets, restaurants, but then there are some families where they're, like I said, they're a little bigger and maybe they don't have as much.
so that we'll get them gift cards for grocery stores or Amazon, trying to make their life easier.
Brian Persson (01:53)
Yeah, and we, you know, our personal portfolio is small enough that we can keep tabs on our tenants and understand what they have. But for our apartment buildings, I actually put it as a year-round job for our resident managers to watch the tenants and figure out what they need so that they know what we can give them at holiday time. you know, all portfolio sizes, you can make it work and you can discover a little bit of
personality about your tenants to give like a very meaningful, like thoughtful gift.
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