Jessilyn and Brian Persson discuss the next step in the Riches, Relationships, and Real Estate journey: setting goals. Success comes from setting clear, specific goals rather than lofty ideas or vague dreams. By defining step-by-step objectives, you can progress toward your larger ambitions. If your goal is to be rich, break it down into a specific figure and reverse-engineer the steps needed to achieve it. Through their own journey, Jessilyn and Brian have identified three key takeaways for goal-setting success:
Jessilyn and Brian explain what a SMART goal is, providing examples from their steadily growing business and real estate portfolio. They demonstrate how each step of a SMART goal should be tightly focused on the individual actions leading to overarching success. Their experience and knowledge offer detailed insights, laying out a blueprint for investing success that anyone can follow. They understand the journey ahead for potential real estate investors and are here to help.
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Transcript
Jessilyn Persson: [00:00:09] Welcome to the Life by Design podcast with your hosts Jessilyn and Brian Persson. We support couples in achieving their wealth goals by sharing our journey of overcoming barriers to build our financial empire.
Brian Persson: [00:00:20] With our extensive personal experience and increasing demand from couples seeking alignment to invest confidently in real estate, we created the Riches, Relationships and Real Estate program to help you achieve your goals.
Jessilyn Persson: [00:00:33] Today's topic is setting goals for success. So why have goals? It's so you can strive towards something and have something to measure against.
Brian Persson: [00:00:45] Mhm. It's like if you were on a map and you didn't know where you were and you didn't know where you were going, that would be the same thing as not having a goal. But if you have a goal, then you can locate yourself on the map, you can locate where you're going, and then you'll also know exactly how much materials or gas or money or whatever it might take to get to where the other destination is. Otherwise, you're just wandering around aimlessly.
Jessilyn Persson: [00:01:15] Yeah. It's like you're risking living life by default.
Brian Persson: [00:01:18] Yeah, yeah, I think a lot of people have goals, air quotes, goals. But the goals are really just kind of hopes, dreams, maybe a little bit of intention or some skills that they have and they're moving towards something, but it's not really defined. And that's a life by default. It's kind of happening to you instead of you happening to life, you being intentional about your life.
Jessilyn Persson: [00:01:46] Yes. And so takeaway number one is to start with the end in mind.
Brian Persson: [00:01:52] What was your start, initially?
Jessilyn Persson: [00:01:56] I, when I got the first set of keys on our first rental property, I decided I wanted to buy a new property every two years.
Bri
