In this part 1 of 3 episode series, Jessilyn and Brian Persson dive into the essentials of real estate investing, starting with understanding your financial goals and comfort levels. They discuss the importance of defining your "why" behind investing and clarifying short-term versus long-term objectives. They highlight the importance of recognizing your risk tolerance and addressing the discomforts that come with real estate ventures. From multi-family and suited properties to time commitments and skill development, both Jessilyn and Brian provide actionable insights to help listeners focus on the right asset classes and strategies for achieving goals, whether that be time freedom or financial success.
Jessilyn and Brian also share personal anecdotes and lessons learned about avoiding “shiny object syndrome” and staying grounded in your investment goals. They emphasize the need for honesty about your willingness to commit time, learn new skills, and choose between active or passive management. Whether you're just starting out or looking to refine your real estate approach, this episode offers practical advice to help you build a sustainable wealth strategy.
Resources discussed in this episode:
--
Contact Jessilyn and Brian Persson | Discover Life By Design:
--
Transcript:
Jessilyn Persson: [00:00:09] Welcome to the Life by Design podcast. We are your hosts, Jessilyn and Brian Persson. Are you and your partner looking to align your financial goals and build wealth together? Have you ever wondered what might be stopping you from confidently investing in real estate, or growing your wealth as a couple? Or why it feels so hard to get on the same page financially?
Brian Persson: [00:00:29] That's exactly why we created the podcast and the 'Riches, Relationships, and Real Estate' program to help couples like you invest confidently and achieve both your financial and relationship goals. If you're curious to learn more, visit discoverlifebydesign.ca to book your discovery call and build your customized wealth strategy. Let's create the life you deserve together.
Jessilyn Persson: [00:00:54] All right, today's topic is the possibilities of real estate. This is going to be part one of three series. Throughout this three series podcast piece that we're doing here, we're going to talk about everything from understanding your goals, what makes you uncomfortable, what are you willing to do, right into the different asset classes. Leveraging real estate, market dynamics, creative financing, multiple income streams, and how to measure that for success.
Brian Persson: [00:01:27] The reason that we picked this is because it's a huge topic. We started writing it out and we realized this is too much for one episode. The reality is that you don't know what you don't know, and we haven't talked a lot about true real estate investing, the nitty gritty of it. We also hope these episodes help you as a guide to avoid shiny object syndrome, which we had early on in our real estate career. Where we were hopping from asset class to asset class and chasing down all these different strategies that really didn't fit our particular family, our mold, what we were aiming for in life. So we hope these episodes guide
