In this episode, we sit down with Emma McCosham, Head of Marketing at McCosham Marketing Inc., to discuss how to understand your business and community members. One of the most important things you can do as an agency or freelancer is to understand your ideal client profile. But how do we do that?
We’ll be going over:
✅ Why having an ideal client profile is so important
✅ How you can start crafting your own client profile
✅ How to use analytics to make data-backed decisions
Don’t miss the opportunity to connect with others in the industry and learn along the way!
Music: "Haymaker" by Steven Beddall
Producer: Mai Vo (@maivo0_0)
-----------
Follow HeyOrca
Facebook: / heyorca
LinkedIn: / heyorca
Instagram: / heyorca
