Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology! Your job is to stay close to your customers and if you're in a bigger org, that means getting close to the people who talk to customers every day: support, sales, success. This episode is all about: practicing how we stay close to our customers—strategically, consistently, and without falling for polite lies.
Music: "Haymaker" by Steven Beddall
Producer: Mai Vo (@maivo0_0)
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