Summary: Digital marketing, specifically search engine optimization (SEO), can generate up to 250% more leads than outside sales. The effectiveness of each method depends on the type of product or service being marketed. For products that require education and awareness, outside sales can be more viable. However, for mature products or services, digital marketing is more cost-effective and can provide consistent and stable results. Digital marketing can serve as a sales role and supercharge the power of a sales team. It is especially valuable for small companies with limited time and resources.
Keywords: outside sales, digital marketing, search engine optimization, lead generation, cost per sale, rate of lead generation, product education, top of the funnel, bottom of the funnel, mature product, salesperson cost, residual value, small company
Takeaways
Chapters
00:00Introduction: Outside Sales vs. Digital Marketing
03:10The Importance of Product Education in Marketing
08:11Comparing the Cost and Results of Outside Sales and Digital Marketing
09:52The Long-Term Value of Digital Marketing
11:18Digital Marketing as a Sales Role
12:43The Benefits for Small Companies
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